From the concept to the prototype, I directed the development of SprintDay, guiding it through numerous iterations.
I initiated the project with user research to understand the challenges faced by our target audience and then designed wireframes for a mobile app to simplify task management and enhance productivity.
To elevate the user experience, I incorporated features that enhance user experience.
These ensured efficient collaboration among the team and stakeholders and provided real-time insights throughout the development process.
PROBLEM
The typical entrepreneur has lots of items on their to-do list and it can seem never-ending and overwhelming especially when they are in a high-producing role.
SprintDay will help them focus by tracking their goals using sprints, an agile project management methodology. And it will also help them plan their goals/ projects
Target Customer Persona
User Profile:
The user has sensitive data, so they value privacy. This will be handled via authorization and authentication.
The user is busy, so they value simple and valuable experiences
The user is 25 to 40 and will use the application to view tasks, create/delete/ update tasks & sprints.
The application must be very intuitive to use as these are busy people.
Customer Journey:
Awareness: Busy professionals become aware of SprintDay through targeted online advertising, social media, and word-of-mouth referrals.
Interest: After learning more about SprintDay, busy professionals are interested in the product's features and benefits and decide to try it out.
Evaluation: Busy professionals evaluate SprintDay by using the product for a trial period and comparing it to other task management solutions.
Purchase: After evaluating SprintDay, busy professionals decide to purchase the product and start using it to manage their tasks and increase their productivity because they are in love with the user experience.
Loyalty: Busy professionals continue to use SprintDay and recommend it to others, becoming loyal customers.
Product Requirements:
Task and project management: A powerful and intuitive task and project management system that allows users to create, organize, and manage tasks, projects, and to-do lists in one place.
Time management: An innovative time management system that helps users track and optimize their time, set reminders, and prioritize tasks.
Collaboration: A collaboration feature that allows users to work with team members and delegate tasks effectively.
Customizable dashboards: Customizable dashboards provide users with an overview of their tasks, projects, and goals.
User-friendly interface: A user-friendly interface that is easy to use and navigate, allowing busy professionals to manage their tasks quickly and efficiently.
Mobile app: A mobile app that allows busy professionals to manage their tasks on the go and stay productive no matter where they are.
Value proposition:
SprintDay offers a comprehensive and user-friendly task management and productivity solution that helps busy entrepreneurs and people everywhere increase their productivity, manage their time effectively, and achieve their goals. With SprintDay users can organize their tasks, prioritize their time, collaborate with team members, set and track their goals, and optimize their productivity all in one place.
Marketing strategy
SprintDay will be marketed through targeted online and offline advertising campaigns, as well as through partnerships with productivity bloggers, influencers, and small business organizations. The product will be positioned as the ultimate task management and productivity solution for busy entrepreneurs and people everywhere, offering a comprehensive and user-friendly solution that helps users achieve their goals and increase their productivity.